0704-883-0675     |      dataprojectng@gmail.com

An examination of the effectiveness of limited-time offers on consumer spending: A study of Shoprite in Kaduna State

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style:
  • Recommended for :
  • NGN 5000

Background of the Study
Limited-time offers (LTOs) create a sense of urgency by setting a short deadline for promotional deals. This strategy leverages psychological triggers, such as fear of missing out (FOMO), to encourage immediate purchases and boost sales (Ibrahim & Yusuf, 2023).

Shoprite, a leading retail chain in Nigeria, frequently employs limited-time offers to attract customers and increase spending. In Kaduna State, these promotions are tailored to local preferences, offering discounts on essential goods and seasonal products (Abubakar & Yusuf, 2024).

Despite the popularity of LTOs, questions remain about their long-term effectiveness, including potential customer fatigue and diminished perceived value over time. This study evaluates the impact of limited-time offers on consumer spending behavior at Shoprite in Kaduna State.

Statement of the Problem
While LTOs are widely used to drive sales, their effectiveness in sustaining consumer spending behavior over time is uncertain. In Kaduna State, factors such as economic constraints, cultural attitudes, and competition may influence the outcomes of these promotions (Okoro & Adekunle, 2024).

This study investigates the relationship between limited-time offers and consumer spending, exploring how Shoprite can optimize this strategy to achieve sustained growth.

Objectives of the Study

  1. To evaluate the effectiveness of limited-time offers in driving consumer spending at Shoprite in Kaduna State.
  2. To identify factors influencing consumer responses to LTOs.
  3. To recommend strategies for enhancing the effectiveness of limited-time promotions.

Research Questions

  1. How effective are limited-time offers in increasing consumer spending at Shoprite in Kaduna State?
  2. What factors influence consumer responses to LTOs?
  3. What strategies can improve the impact of limited-time offers on spending behavior?

Research Hypotheses

  1. Limited-time offers significantly increase consumer spending at Shoprite in Kaduna State.
  2. Cultural and economic factors influence consumer responses to LTOs.
  3. Optimized LTO designs enhance spending behavior and customer satisfaction.

Scope and Limitations of the Study
This study focuses on the effectiveness of limited-time offers at Shoprite in Kaduna State, analyzing their impact on consumer spending behavior. It excludes other promotional strategies or regions and does not address long-term brand loyalty implications.

Definitions of Terms

  • Limited-Time Offers (LTOs): Promotional deals available for a short duration to encourage immediate purchases.
  • Consumer Spending Behavior: The purchasing habits and patterns of individuals in response to marketing strategies.
  • Fear of Missing Out (FOMO): A psychological phenomenon that drives consumers to act quickly to avoid losing opportunities.




Related Project Materials

An Analysis of Workplace Conflict Resolution Strategies in Nigerian Breweries, Plateau State

Background of the Study

Workplace conflict is an inevitable occurrence in any organizational setting, as it arises from differences in op...

Read more
WOMEN EMPOWERMENTAND COMMUNITY DEVELOPMENT A STUDY OF BWARI LOCAL GOVERNMENT AREA, F.C.T, NIGERIA

ABSTRACT

Women empowerment is all encompassing, so this work will want to narrow it to the subject of women development and the impact of...

Read more
An Evaluation of Financial Planning in Reducing Business Closure Rates Among SMEs in Ringim LGA

Background of the Study

Small and medium-sized enterprises (SMEs) are vital for economic development in Ringim LGA, as they create jobs a...

Read more
EFFECTS OF ACTIVITIES OF THE 8TH SENATE COMMITTEE ON MEDIA AND PUBLIC AFFAIRS ON LEGISLATIVE SERVICE DELIVERY

BACKGROUND TO THE STUDY

The Senate Committee on Media and Public Affairs is one of the Standing Committees of the 8th Se...

Read more
ASSESSMENT OF THE ROLE OF MICRO-FINANCE BANKS IN BUSINESS DEVELOPMENT IN ADAMAWA STATE

Background of the Study

With all the measures implemented to encourage new business, help existing businesses grow and to ultimately impr...

Read more
CAUSES AND EFFECTS OF DROPOUT AMONG STUDENTS

BACKGROUND TO THE STUDY

In the ancient time, we have formal or traditional educational system which Nig...

Read more
A COMPARATIVE STUDY OF NUMERIC SYSTEMS OF ENGLISH AND HAUSA LANGUAGES

Abstract

Linguists are of the belief that, no two languages are phonologically identical. As such, every  language  has  a...

Read more
The Impact of Traditional Media on Promoting Peace: A Study of Jalingo Local Government Area, Taraba State

Background of the Study

Traditional media, such as radio, television, and print media, continue to play a significant ro...

Read more
ASSESSING THE KNOWLEDGE OF HEALTH WORKERS (ROUTINE IMMUNIZATION OFFICERS) ABOUT COLD CHAIN SYSTEM

OVERVIEW

The cold chain is a science, a technology and a process. It is a science since it requires the understanding of...

Read more
EFFECTIVENESS OF PHOTOGRAPHY AS A TEACHING METHOD FOR SCIENCE SUBJECTS IN SECONDARY SCHOOLS IN NIGERIA

ABSTRACT

In spite of the fact that most teachers of science have been trained in the u...

Read more
Share this page with your friends




whatsapp